increase in conversions on category pages
increase in session value
revenue from search vs non-search revenue
Bulk Candy Store is a family-run business selling sweets and snacks. Bulk Candy Store’s ecommerce site recently underwent some major changes: migrating from Magento to BigCommerce and upgrading the site’s search and merchandising functionality with the Klevu Discovery Suite, Klevu Smart Search and Klevu Smart Category Merchandising.
Co-founder and CTO Ken Shenkman, saw that combining Smart Search with Smart Merchandising would have significant results for Bulk Candy Store. Data from search would not only impact how Bulk Candy Store carried out merchandising, but would also shape their overall sales and marketing strategy, both online and in-store.
Since upgrading to Klevu’s full Discovery Suite and using both Smart Search and Smart Merchandising on its site, Bulk Candy Store has seen:
- Category page conversions up by 74%
- Category page per session value up by 60%
- Revenue from search is 2.7 x revenue from non-search