36%

increase in search transactions

11%

increase in transactions from PDP

8%

increased revenue from PDP

Dartington Crystal is iconic and has been the home of British handmade crystal, mouth blown crystal glassware and homeware since 1967. The heritage British brand started trading online in 2013 and began to level up their ecommerce tech stack in preparation for the holiday season.

Dartington Crystal had previously used Magento native search functionality and Nosto for product recommendations. Native on-site search was slow, and it couldn’t support the complex rules that the business has for product exclusions, such as items that can’t be displayed online, or handling out of stock items.

For product recommendations, Dartington Crystal had been using the same provider for many years and the team were curious about how using a single provider for search and product recommendations could impact conversion and minimise manual work during the busy peak trading period.

Dartington Crystal used the Klevu Magento integration and went live with Smart Search and Smart Recommendations very quickly.