increase in conversions across mobile and tablet
click through rates doubled
to see quantifiable results after integrating
Finnish textiles company Eurokangas specializes in home furnishings, with over 3,000 products in some categories, including made-to-measure curtains and blinds. Operating for 75 years, the company has 31 brick and mortar stores, alongside an ecommerce store.
Eurokangas saw rapid improvements across a range of KPI's after implementing the full Klevu Discovery Suite: Smart Search, Smart Category Merchandising and Smart Recommendations.
Eurokangas has a large product catalogue, with some merchandising categories containing hundreds or even thousands of products. Before Klevu was implemented merchandising categorisation options online were limited to age or price. Once Klevu’s Smart Category Merchandising was implemented, however, merchandising was automatically enhanced using data from multiple collection points – including live browser behavior, search history and navigation.
Just two weeks after implementing Smart Recommendations and Smart Category Merchandising:
- Click-through rates on category pages more than doubled.
- Conversion rate across mobile and tablet, which make up more than 60% of visits to the site, increased by 20%.
- Insights from data collected impacted their approach to merchandising, with positive results.
- Improved site performance positively impacted Google Core Web Vitals