22%

increase in revenue with 1:1 personalization

10%

increase in transactions 

10%

increased in per session value

Lights4Fun is a homewares business, offering a wide range of lights that transform your home, garden or event.

What started as a family business in 2003 is now an international operation with a team of 50. The Lights4Fun team are now growing their international presence, focusing on the US, France and Germany as key markets for expansion. 

Lights4Fun moved from a custom platform to Shopify. This allowed the business to integrate tools such as Klevu, thereby improving search, alongside other functionalities. Since the move to Shopify and Klevu, Lights4Fun has experienced massive growth, expanded into new markets.

Lights4Fun ran an A/B test -- testing the value of Klevu’s Personalization Engine, which deploys AI to personalize sessions for shoppers, identify trending and relevant products and automatically boosting them on a one-to-one level. The results are overwhelmingly positive for using one-to-one personalization in Klevu Smart Search results.